Re-imagining .CO.UK
Brief
It was felt that the existing page was verbose, not explaining the benefits of pet insurance succinctly and lacked engagement. I was tasked with exploring the brand’s visual language and, to create a pet insurance page that answered the requirements of pet owners as directly as possible.
Concept 1.
Desktop
Mobile
I began with photography and copy. Pet insurance was about great service and ensuring pets’ well-being, as family members.
We explored telling a real-life story with dogs (and cats), being the most commonly insured pets, highlighting one of the key benefits of pet insurance, payouts and vets fees.
Illustrating what’s covered and isn’t was the next step.
How to make a claim was broken down into three easy-to-digest steps.
Asking for information or help was the final key step.
Concept 2.
I simplified the design, removing visual elements to make the copy sing.
Concept 3.
In this final concept, I introduced more brand elements, namely Aviva yellow. I also combined certain components to create greater content-association and clarity.
