A new Design System front cover


Brief

I worked with a team of designers to amalgamate and refine three design systems into one. The below case study outlines the entire design process from concept to final ‘implemented’ design.


Brief / Examples of new brand language

Position

Refitnitiv were in the difficult situation of trying to manage three different Design Systems and after changing owners, they had a brand new language to incorporate into every digital facet.

Problem

They began the process of auditing and merging three DS’s. To make matters official, they asked me to design a cover for the new DS.

Possibilities

The new visual language consisted of a brutalist graphical approach that symbolised transparency, honesty and movement.

My initial concepts

Full scale mock-up, v1.0

Full scale mock-up, v1.1

Full scale mock-up, v1.2

Full scale mock-up, v1.3 - FINAL DESIGN

Result:
This final design was very well received by all stakeholders. It was seen as a functional and informative UI/UX interpretation of the live page.

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