Product Designer who believes the best user experience is the one you don't notice, except when you notice the improved conversion rates and the £1bn+ in revenue it’s generated.
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Nenad Kojic is an experienced Product Designer with 20+ years of delivering user-centred design solutions that drive business results. Proven track record of increasing conversion rates by up to 43%, generating £1+ billion in revenue, and leading cross-functional teams across Banking, Fintech, Telecommunications, Travel, Health and Energy sectors.
End-to-end product design experience from strategic vision to implementation, with solid knowledge in UX, research, prototyping, and design systems.Core competencies:
Product design • Strategy and vision • UX/UI • Design systems • Conversion rate optimisation • Team leadership • Stakeholder management • Agile methodologies • User research and testing • Prototyping and wireframing • Design thinking • Future modellingInterests:
Quite partial to a good Sci-fi film and a spicy pizza. He also enjoys writing (two short stories published online / one film script in progress), reading fiction/literary fiction, asking various AI science questions, drawing/sketching, cooking, Indian motorcycles, and visiting galleries.
PRODUCT DESIGNER / BANKING : FINTECH : HEALTH : INSURANCE : SAAS : TELECOMS : TRAVEL
Lloyds Banking Group
AI AGENTS | SAVINGS | B2C
UX/UI | Figma | Prototyping | Research | Strategic vision
SENIOR VISUAL DESIGNER
As Senior Visual Designer, I collaborated with an Interaction and Content Designer to deliver two new commercial Savings products, Goals and Priorities. In my spare time, I worked with researchers to develop AI-powered wealth products to answer some of the most difficult issues the Bank faced.
AI Product design
Short-term financial advice and planning with an “AI Coach”
AI Product concept
Transforming a customer's relationship with money using a long-term “AI Financial Advisor”
“AI-powered financial advisors have the potential to significantly improve how customers perceive and manage their short and long-term financial future.”
NatWest
WEBSITE REDESIGN | B2C
UI | Sketch
SENIOR UI DESIGNER
I worked closely with the Creative Director to translate the new visual language into a new homepage. I then worked with a colleague to reskin the entire Design System.
Flagship redesign
Redesign of natwest.com homepage + Reskin of entire Design System
BT
UI | Figma | Fast delivery | Branding | Strategic vision
AI ASSISTANT | REDESIGN | B2C
PRODUCT DESIGNER
Consumer-facing projects, involving: understanding user and business needs via user research data, stakeholder interviews, wireframing, strategic thinking, exploring build feasibility with Devs, questions, lots of questions - pushing every Design to be the best it can be.
Website redesign
New flagship product page, in 1 week
Product redesign
Make instant comparisons
AI homepage
Retail AI web assistant. Beyond browsing
Aviva
REBRANDING | APP | B2C
UX/UI | Sketch | Photoshop | Strategic vision | Branding
LEAD VISUAL DESIGNER
I delivered design and CX consistency across all aspects of the Aviva brand, quality-checking work, developing new components and solutions alongside concept pieces that explored near-future possibilities.
I looked after 6 designers, provided creative feedback and career growth plans.
Product concept
Killing complexity with one App
Rebranding design
We began with “Pet insurance”
Eurostar
SITE REDESIGN | B2C
UX/UI | Sketch | Photoshop | Research | Vision
LEAD VISUAL DESIGNER
I was tasked with improving UX and UI for Eurostar’s booking page.
Homepage redesign
Redesign of “booking magnet” landing page
Refinitiv
VISUAL DESIGN | DASHBOARD | B2C
UX/UI | Sketch | Photoshop | Vision
SENIOR UX/UI DESIGNER
I developed a range of internal products and services, from Tutorials and Help & Support to Front cover designs and a Dashboard.
Dashboard design
A smart Dashboard that makes sense of data
Visual design
Design system front cover
Priority Savings
Helping customers save for the future
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