Hello!
My name’s Nenad Kojic, I’m a product designer with over 20 years of design experience.
I’ve been told that I like looking for problems. It's true; I do. Since 2005, I’ve been working hard to identify what ‘better’ might look like and have found that most problems reveal opportunities for growth. I have untangled complex and unsightly problems for Lloyds Banking Group, Shell, and Camelot, to name a few, and have increased conversion rates and revenue in excess of £1 billion.
I design solutions that respect business needs, people’s time and the potential for growth.
Industry sectors I’ve learnt from:
Advertising, Banking, Energy, Health, Information, Insurance, Telecoms, Travel, and Search.
PRODUCT DESIGNER | TEAM LEAD | FUTURE MODELLER | MOONSHOT DESIGNER | DELIVERY EXPERT
Lloyds Banking Group
A new way to engage with your money using AI
Lloyds Banking Group
AI-powered financial planning
Lloyds Banking Group
How can emotions improve Savings?
NatWest
Redesign of the commercial website
BT
Redesign of Full Fibre, in one week
BT
Visualising Aimee, a machine learning chatbot
BT
Compare and contrast packages with ease
BT
Redesign of BT Sport
BT
A new retail experience for everyone with AI
Shell
How to improve Saas product trading
Aviva
Killing complexity
Aviva
Redesigning Pet Insurance
Eurostar
Reimagining Eurostar’s homepage
Refinitiv
See, digest, act
Refinitiv
Front cover for a new design system
Schroders
Reimagining an editorial legend
MamaMia!
Neapolitan street food, a branding experiment
More Case Studies to come
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