I’m a Product Designer who believes the best user experience is the one you don't notice, except when you notice the improved conversion rates and the £1bn+ in revenue it’s generated.

  • Hi, my name is Nenad Kojic.

    I have over 20 years’ experience of "why didn't I think of that" and "that works nicely" design solutions under my belt.

    I love gnarly business challenges. Few problems are as fulfilling to solve, given their impact on so many lives. Like, for example, when someone is trying to pay their mortgage at 11 pm and is confronted by a lengthy flow, poor UX, and annoying jargonese. That isn't just a poor customer experience, it's stress-spiking! I'm driven to eliminate friction points like that because an abandoned transaction means an unhappy customer might, at best, call Customer Support or, at worst, take their business elsewhere.

    I've successfully untangled problems for clients such as Lloyds Banking Group, Shell, and the National Lottery, to name a few.

    Beyond the names, I'm driven by the knowledge that behind every digital interaction is a real person trying to get on with their life in a calm and timely manner.

    Interests: I am quite partial to a good Sci-fi film and a spicy pizza. I enjoy writing (two short stories published online / one film script in progress), reading fiction/literary fiction, asking various AI’s science questions, drawing/sketching, cooking, Indian motorcycles, and visiting galleries.

Black and white logo with the text 'NENAD KOJIC' in capital letters.

PRODUCT DESIGNER  |  VISUAL DESIGNER  |  TEAM LEAD  |
FUTURE MODELLER  |  DELIVERY EXPERT

Lloyds Banking Group

ServicesB2C  |  AI ADVISOR  |  SAVINGS

Skills:  UX/UI  |  Figma  |  Prototyping  |  Research  |  Strategic vision

AI Product design

Transforming a customers relationship with their money.

Short term AI Coach

AI Product concept

Long term AI Financial Advisor

Financial advice and planning with an AI coach.

Component redesign

Visible Savings goals drive action

NatWest

Services:  B2C  | REDESIGN

Skills:  UI  |  Sketch

Product redesign

Redesign of natwest.com homepage

…and reskin of entire Design System.

ServicesB2C  |  AIREDESIGN

BT

Skills:  UI  |  Figma  |  Resilience  |  Fast delivery  |  Branding  |  Insightful thinking  |  Strategic vision

Website redesign

New homepage for flagship product, in 1 week

AI branding

Visualising AI chatbot, Aimee

Website redesign

Redesign of BT Sports website + Hero component

AI interaction concept

Retail AI web assistant, beyond browsing

Shell

ServicesInternal  |  SaaS

Skills:  UX/UI  |  Figma  |  Fast delivery

SaaS redesign

UX/UI improvement of SaaS trading platform

Aviva

ServicesB2C  |  CONCEPT  |  APP

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Strategic vision  |  Branding

Product concept

Killing complexity with one App

Rebranding design

“Pet insurance” concept work

Eurostar

ServicesB2C  | REDESIGN

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Research  |  Vision

Homepage redesign

Redesign of “booking magnet” landing page

ServicesB2CDASHBOARD VISUAL DESIGN

Refinitiv

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Vision

Dashboard concept

A smart Dashboard that makes sense of data

Homepage design

Design system front cover

Schroders

ServicesB2C  |  REDESIGN

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Strategic vision

Product redesign

Reimagining an editorial legend

MamaMia!

ServicesBRANDING  | UX/UI

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Branding

Branding project

How to sell Neapolitan street food in a competitive market

Opinions matter…

Contact me