Hello!

My name’s Nenad Kojic, I’m a product designer with over 20 years of design experience.

I’ve been told that I like looking for problems. It's true; I do. Since 2005, I’ve been working hard to identify what ‘better’ might look like and have found that most problems reveal opportunities for growth. I have untangled complex and unsightly problems for Lloyds Banking Group, Shell, and Camelot, to name a few, and have increased conversion rates and revenue in excess of £1 billion.

I design solutions that respect business needs, people’s time and the potential for growth.


Industry sectors I’ve learnt from:
Advertising, Banking, Energy, Health, Information, Insurance, Telecoms, Travel, and Search.

PRODUCT DESIGNER  |  TEAM LEAD  |  FUTURE MODELLER  |  MOONSHOT DESIGNER  |  DELIVERY EXPERT

Lloyds Banking Group

A new way to engage with your money using AI

Lloyds Banking Group

AI-powered financial planning

Lloyds Banking Group

How can emotions improve Savings?

NatWest

Redesign of the commercial website

BT

Redesign of Full Fibre, in one week

BT

Visualising Aimee, a machine learning chatbot

BT

Compare and contrast packages with ease

BT

Redesign of BT Sport

BT

A new retail experience for everyone with AI

Shell

How to improve Saas product trading

Aviva

Killing complexity

Aviva

Redesigning Pet Insurance

Eurostar

Reimagining Eurostar’s homepage

Refinitiv

See, digest, act

Refinitiv

Front cover for a new design system

Schroders

Reimagining an editorial legend

MamaMia!

Neapolitan street food, a branding experiment

More Case Studies to come

Opinions matter…

Contact me