I’m a Product Designer who believes the best user experience is the one you don't notice, except when you notice the improved conversion rates and the £1bn+ in revenue it’s generated.
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Hi, my name is Nenad Kojic.
I have over 20 years’ experience of "why didn't I think of that" and "that works nicely" design solutions under my belt.
I love gnarly business challenges. Few problems are as fulfilling to solve, given their impact on so many lives. Like, for example, when someone is trying to pay their mortgage at 11 pm and is confronted by a lengthy flow, poor UX, and annoying jargonese. That isn't just a poor customer experience, it's stress-spiking! I'm driven to eliminate friction points like that because an abandoned transaction means an unhappy customer might, at best, call Customer Support or, at worst, take their business elsewhere.
I've successfully untangled problems for clients such as Lloyds Banking Group, Shell, and the National Lottery, to name a few.
Beyond the names, I'm driven by the knowledge that behind every digital interaction is a real person trying to get on with their life in a calm and timely manner.
Interests: I am quite partial to a good Sci-fi film and a spicy pizza. I enjoy writing (two short stories published online / one film script in progress), reading fiction/literary fiction, asking various AI’s science questions, drawing/sketching, cooking, Indian motorcycles, and visiting galleries.
PRODUCT DESIGNER | VISUAL DESIGNER | TEAM LEAD |
FUTURE MODELLER | DELIVERY EXPERT
Lloyds Banking Group
Services: B2C | AI ADVISOR | SAVINGS
Skills: UX/UI | Figma | Prototyping | Research | Strategic vision
AI Product design
Transforming a customers relationship with their money.
Short term AI Coach
AI Product concept
Long term AI Financial Advisor
Financial advice and planning with an AI coach.
Component redesign
Visible Savings goals drive action
NatWest
Services: B2C | REDESIGN
Skills: UI | Sketch
Product redesign
Redesign of natwest.com homepage
…and reskin of entire Design System.
Services: B2C | AI | REDESIGN
BT
Skills: UI | Figma | Resilience | Fast delivery | Branding | Insightful thinking | Strategic vision
Website redesign
New homepage for flagship product, in 1 week
AI branding
Visualising AI chatbot, Aimee
Website redesign
Redesign of BT Sports website + Hero component
AI interaction concept
Retail AI web assistant, beyond browsing
Shell
Services: Internal | SaaS
Skills: UX/UI | Figma | Fast delivery
SaaS redesign
UX/UI improvement of SaaS trading platform
Aviva
Services: B2C | CONCEPT | APP
Skills: UX/UI | Sketch | Photoshop | Strategic vision | Branding
Product concept
Killing complexity with one App
Rebranding design
“Pet insurance” concept work
Eurostar
Services: B2C | REDESIGN
Skills: UX/UI | Sketch | Photoshop | Research | Vision
Homepage redesign
Redesign of “booking magnet” landing page
Services: B2C | DASHBOARD | VISUAL DESIGN
Refinitiv
Skills: UX/UI | Sketch | Photoshop | Vision
Dashboard concept
A smart Dashboard that makes sense of data
Homepage design
Design system front cover
Schroders
Services: B2C | REDESIGN
Skills: UX/UI | Sketch | Photoshop | Strategic vision
Product redesign
Reimagining an editorial legend
MamaMia!
Services: BRANDING | UX/UI
Skills: UX/UI | Sketch | Photoshop | Branding
Branding project
How to sell Neapolitan street food in a competitive market
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