I’m a Digital Designer who believes the best user experience is the one you don't notice, except when you notice the improved conversion rates and the £1bn+ in revenue it’s generated.
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Hi, my name is Nenad Kojic.
I have over 20 years’ experience of "why didn't I think of that" and "that works nicely" design solutions under my belt.
I love gnarly business challenges. Few problems are as fulfilling to solve, given their impact on so many lives. Like, for example, when someone is trying to pay their mortgage at 11 pm and is confronted by a lengthy flow, poor UX, and annoying jargonese. That isn't just a poor customer experience, it's stress-spiking! I'm driven to eliminate friction points like that because an abandoned transaction means an unhappy customer might, at best, call Customer Support or, at worst, take their business elsewhere.
I've successfully untangled problems for clients such as Lloyds Banking Group, Shell, and the National Lottery, to name a few.
Beyond the names, I'm driven by the knowledge that behind every digital interaction is a real person trying to get on with their life in a calm and timely manner.
Interests: I am quite partial to a good Sci-fi film and a spicy pizza. I enjoy writing (two short stories published online / one film script in progress), reading fiction/literary fiction, asking various AI’s science questions, drawing/sketching, cooking, Indian motorcycles, and visiting galleries.
PRODUCT DESIGNER / BANKING : FINTECH : HEALTH : INSURANCE : SAAS : TELECOMS : TRAVEL
Lloyds Banking Group
B2C | SAVINGS | AI-ADVISOR
UX/UI | Figma | Prototyping | Research | Strategic vision
SENIOR VISUAL DESIGNER
As Senior Visual Designer, I collaborated with an Interaction and Content Designer to deliver two new commercial Savings products, Goals and Priorities. In my spare time, I worked with researchers to develop AI-powered wealth products to answer some of the most difficult issues the Bank faced.
AI Product design
Short-term financial advice and planning with an “AI Coach”
AI Product concept
Transforming a customer's relationship with their money with the aid of a long-term “AI Financial Advisor”
“AI-powered financial advisors have the potential to significantly improve how customers perceive and manage their short and long-term financial future.”
NatWest
B2C | REDESIGN
UI | Sketch
SENIOR UI DESIGNER
I worked closely with the Creative Director to translate the new visual language into a new homepage. I then worked with a colleague to reskin the entire Design System.
Flagship redesign
Redesign of natwest.com homepage + reskin of entire Design System
BT
UI | Figma | Fast delivery | Branding | Insightful thinking | Strategic vision
B2C | AI | REDESIGN
PRODUCT DESIGNER
Consumer-facing projects, involving: understanding user and business needs via user research data, stakeholder interviews, wireframing, strategic thinking, exploring build feasibility with Devs, questions, lots of questions - pushing every Design to be the best it can be.
Website redesign
New flagship product page, in 1 week
Product redesign
Make instant comparisons
AI homepage
Retail AI web assistant. Beyond browsing
Aviva
B2C | CONCEPT | APP
UX/UI | Sketch | Photoshop | Strategic vision | Branding
LEAD VISUAL DESIGNER
I delivered design and CX consistency across all aspects of the Aviva brand, quality-checking work, developing new components and solutions alongside concept pieces that explored near-future possibilities.
I looked after 6 designers, provided creative feedback and career growth plans.
Product concept
Killing complexity with one App
Rebranding design
We began with “Pet insurance”
Eurostar
B2C | REDESIGN
UX/UI | Sketch | Photoshop | Research | Vision
LEAD VISUAL DESIGNER
I was tasked with improving UX and UI for Eurostar’s booking page.
Homepage redesign
Redesign of “booking magnet” landing page
Refinitiv
B2C | VISUAL DESIGN | DASHBOARD
UX/UI | Sketch | Photoshop | Vision
SENIOR UX/UI DESIGNER
I developed a range of internal products and services, from Tutorials and Help & Support to Front cover designs and a Dashboard.
Dashboard design
A smart Dashboard that makes sense of data
Visual design
Design system front cover
Priority Savings
Short-term financial advice and planning with an “AI Coach”
Opinions matter…