I’m a Digital Designer who believes the best user experience is the one you don't notice, except when you notice the improved conversion rates and the £1bn+ in revenue it’s generated.

  • Hi, my name is Nenad Kojic.

    I have over 20 years’ experience of "why didn't I think of that" and "that works nicely" design solutions under my belt.

    I love gnarly business challenges. Few problems are as fulfilling to solve, given their impact on so many lives. Like, for example, when someone is trying to pay their mortgage at 11 pm and is confronted by a lengthy flow, poor UX, and annoying jargonese. That isn't just a poor customer experience, it's stress-spiking! I'm driven to eliminate friction points like that because an abandoned transaction means an unhappy customer might, at best, call Customer Support or, at worst, take their business elsewhere.

    I've successfully untangled problems for clients such as Lloyds Banking Group, Shell, and the National Lottery, to name a few.

    Beyond the names, I'm driven by the knowledge that behind every digital interaction is a real person trying to get on with their life in a calm and timely manner.

    Interests: I am quite partial to a good Sci-fi film and a spicy pizza. I enjoy writing (two short stories published online / one film script in progress), reading fiction/literary fiction, asking various AI’s science questions, drawing/sketching, cooking, Indian motorcycles, and visiting galleries.

Black and white logo with the text 'NENAD KOJIC' in capital letters.

PRODUCT DESIGNER /  BANKING : FINTECH : HEALTH : INSURANCE : SAAS : TELECOMS : TRAVEL

Lloyds Banking Group

B2C  |  SAVINGS  |  AI-ADVISOR 

UX/UI  |  Figma  |  Prototyping  |  Research  |  Strategic vision

SENIOR VISUAL DESIGNER

As Senior Visual Designer, I collaborated with an Interaction and Content Designer to deliver two new commercial Savings products, Goals and Priorities. In my spare time, I worked with researchers to develop AI-powered wealth products to answer some of the most difficult issues the Bank faced.

AI Product design

Short-term financial advice and planning with an “AI Coach”

AI Product concept

Transforming a customer's relationship with their money with the aid of a long-term “AI Financial Advisor”

AI-powered financial advisors have the potential to significantly improve how customers perceive and manage their short and long-term financial future.
— Nenad Kojic

NatWest

B2C  | REDESIGN

UI  |  Sketch

SENIOR UI DESIGNER

I worked closely with the Creative Director to translate the new visual language into a new homepage. I then worked with a colleague to reskin the entire Design System.

Flagship redesign

Redesign of natwest.com homepage + reskin of entire Design System

BT

UI  |  Figma  |  Fast delivery  |  Branding  |  Insightful thinking  |  Strategic vision

B2C  |  AIREDESIGN

PRODUCT DESIGNER

Consumer-facing projects, involving: understanding user and business needs via user research data, stakeholder interviews, wireframing, strategic thinking, exploring build feasibility with Devs, questions, lots of questions - pushing every Design to be the best it can be.

Website redesign

New flagship product page, in 1 week

Product redesign

Make instant comparisons

AI homepage

Retail AI web assistant. Beyond browsing

Aviva

B2C  |  CONCEPT  |  APP

UX/UI  |  Sketch  |  Photoshop  |  Strategic vision  |  Branding

LEAD VISUAL DESIGNER

I delivered design and CX consistency across all aspects of the Aviva brand, quality-checking work, developing new components and solutions alongside concept pieces that explored near-future possibilities.

I looked after 6 designers, provided creative feedback and career growth plans.

Product concept

Killing complexity with one App

Rebranding design

We began with “Pet insurance”

Eurostar

B2C  |  REDESIGN

UX/UI  |  Sketch  |  Photoshop  |  Research  |  Vision

LEAD VISUAL DESIGNER

I was tasked with improving UX and UI for Eurostar’s booking page.

Homepage redesign

Redesign of “booking magnet” landing page

Refinitiv

B2CVISUAL DESIGNDASHBOARD

UX/UI  |  Sketch  |  Photoshop  |  Vision

SENIOR UX/UI DESIGNER

I developed a range of internal products and services, from Tutorials and Help & Support to Front cover designs and a Dashboard.

Dashboard design

A smart Dashboard that makes sense of data

Visual design

Design system front cover

Priority Savings

Short-term financial advice and planning with an “AI Coach”

Opinions matter…

Contact me